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  • Oct. 6, 2021

Print marketing is a strategy in which marketers select their target demographic and place print advertisements in places where

Businesses are able to create a target demographic and then send print marketing materials such as magazines, brochures, booklets, pamphlets, direct mail, or postcards right to their target audience member’s mailbox.  And with all these new features from USPS and direct mail digital integration platforms (like SP Direct) businesses can track their print marketing campaigns right down to the per-piece level.  

Print marketing is a crucial strategy used by businesses and organizations when trying to reach local audiences.  

Local marketing is a type of marketing that focuses on current and potential customers within a particular radius of a company’s storefront or office. The best part about local marketing is that it benefits any business working out of a physical location, especially small businesses and community outreach groups.  

To effectively and efficiently spread the message about your products or services, use marketing materials such as postcards, brochures, booklets, pamphlets, flyers, and local publications. Anything easily distributed works best! 

Local print marketing is worth the investment. Aside from sharing general business information, like store hours and contact information, it also helps keep you at the top of your audience’s mind, builds customer retention and loyalty, and positions you as a trustworthy business. Which of course always improves sales!  

The best part about print materials is that they have a long shelf-life. So, it’s an investment with a great return. 

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